About Me

Tom Crouch

Meet your Consultant

I’m Tom Crouch, a hospitality consultant with extensive experience specialising in golf club bar and catering services. My goal is to help you transform your golf club's hospitality offering into a desirable, profitable business

With a deep understanding of the unique needs of golf clubs, I provide tailored advice and strategic guidance, covering everything from menu design and operational efficiencies to staff training and ambiance enhancement.

Together, we’ll elevate your club’s dining experience, attract more members, and create memorable moments, driving both profitability and guest satisfaction.

Figures from a recent case study

My work in numbers

250%

Increase in profitability

30%

reduction in costs

200%

Increase in revenue

We engaged Tom to support a full review of our Food & Beverage operation at Purley Downs Golf Club, with the aim of improving both the member experience and the department’s commercial performance. His contribution has been first class.

From the outset, Tom demonstrated a deep understanding of how private members’ clubs operate, combining operational experience with strategic thinking. He quickly built a clear picture of our challenges and priorities, then helped us develop practical, realistic solutions that have already made a measurable difference.

What’s been most valuable is that Tom doesn’t just hand over a report, he gets involved, challenges assumptions, and helps shape workable solutions. That hands-on involvement has already made a noticeable difference to how we operate day-to-day, and the feedback from both members and staff has been extremely positive.

Tom has brought real clarity, structure, and momentum to our F&B operation. I’d strongly recommend Tom to any General Manager or Board looking to raise standards and create a more consistent, member-focused, and commercially successful operation.

What my clients say

Testimonial

“”

Amanda Godwin - General Manager at Purley Downs Golf Club