About Me
Tom Crouch
Golf Club Food & Beverage Consultant
I’m Tom Crouch, a golf club food and beverage consultant with 18 years of hospitality experience.
My career started in a restaurant kitchen at 16. I joined Bury’s bar team while at university, so I understand the work from preparation and service through to managing people, margins and the expectations of a members’ club. Post degree, for 13 years, I led the bar and catering department at Bury St Edmunds Golf Club, where I remain Head of Bar & Catering. During my career, I’ve grown an annual food and beverage revenue to approaching £1 million, alongside sustained profitability.
I now bring that experience to other golf clubs, helping them tackle the hospitality problems that drain money, time and confidence. Through consultancy, coaching and mentoring, I work alongside managers and their teams to get to the root of what’s going wrong and put practical solutions in place. Just as importantly, I teach them how to understand the numbers, make confident decisions and address problems early, so they can keep improving long after my involvement ends.
Experience that counts
18 Years in Hospitality
Hands-on experience of leading teams, managing performance and making change happen.
Commercial Turnaround
Getting to the root of weak margins, rising costs and operational problems - and working with your team to put them right.
Knowledge that stays
Coaching your managers to understand the numbers, make confident decisions and keep improvements on track.
Working with your club
An independent review, clear priorities and practical support to improve performance and the member experience.
I personally deliver each engagement. It starts with a site visit, financial analysis and conversations with your management team to establish what needs attention. From there, I work alongside your directors and management to put agreed improvements in place, whether that means recruitment, manager coaching, budgeting, pricing or better service standards.
Ongoing support is usually remote, with further site visits where we agree they would help. Your club has practical support as the changes take hold.
What my clients say
Testimonial
“”
We engaged Tom to support a full review of our Food & Beverage operation at Purley Downs Golf Club, with the aim of improving both the member experience and the department’s commercial performance. His contribution has been first class.
From the outset, Tom demonstrated a deep understanding of how private members’ clubs operate, combining operational experience with strategic thinking. He quickly built a clear picture of our challenges and priorities, then helped us develop practical, realistic solutions that have already made a measurable difference.
What’s been most valuable is that Tom doesn’t just hand over a report, he gets involved, challenges assumptions, and helps shape workable solutions. That hands-on involvement has already made a noticeable difference to how we operate day-to-day, and the feedback from both members and staff has been extremely positive.
Tom has brought real clarity, structure, and momentum to our F&B operation. I’d strongly recommend Tom to any General Manager or Board looking to raise standards and create a more consistent, member-focused, and commercially successful operation.
Amanda Godwin - General Manager at Purley Downs Golf Club